Keywords: Japan
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Journal Articles
Journal Articles
International Marketing Review (2017) 34 (5): 582–605.
Published: 11 September 2017
... with their counterparts. The link between market entry and performance is well documented. However, little progress has been made in understanding the antecedents/factors that influence commitment in foreign market entry and in particular cross-border M&As. This study helps close this gap. Japan...
Journal Articles
Journal Articles
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
... versus traditional, may require different alliance screening and management strategies. Japan National cultures Social capital International business Partnership Strategic alliances Destructive acts The alliance literature has elevated trust and commitment as forms of relationship...
Journal Articles
Journal Articles
International Marketing Review (2006) 23 (6): 610–635.
Published: 01 November 2006
... of America Japan Alliances between firms of different national origins continue to grow in importance as globalization increases the economic interdependence among nations and firms (Kauser and Shaw, 2004 ; Ohmae, 1989). A recent review pointed out that international alliance research has focused...
Journal Articles
Journal Articles
International Marketing Review (2003) 20 (2): 180–194.
Published: 01 April 2003
... is as effective in complementing more traditional segmentation approaches in Japan as it is in the USA. Research on Japanese snacking from a consumer behavior perspective is relatively scarce. Researchers have focused on aggregate consumer demand or descriptive analyses of consumer spending patterns. Several...
Journal Articles
Journal Articles
International Marketing Review (2001) 18 (2): 210–213.
Published: 01 April 2001
...Michael Harker George   Fields , Hotaka   Katahira , Jerry   Wind . Leveraging Japan: Marketing to the New Asia . San Francisco : Jossey‐Bass   2000 . 328 pp. , ISBN: 0‐7879‐4663 X   $32 (hb) National cultures Japan Market segmentation New technology...
Journal Articles
International Marketing Review (2000) 17 (2): 127–145.
Published: 01 April 2000
... an important role in purchase decisions. The flexible model represents a substantive improvement in the depiction of cognitive processing regarding country‐of‐origin image. © MCB UP Limited 2000 International marketing Country of origin National cultures Consumer behaviour Japan Country...
Journal Articles
International Marketing Review (1997) 14 (2): 124–134.
Published: 01 April 1997
... successful inroads in Japan’s markets. Develops a globally generalizable framework rooted in social exchange theory that explains the structure by which distribution activities can be compared across national boundaries. Uses the framework to compare how the Japanese and US distribution systems work...
Journal Articles
International Marketing Review (1997) 14 (1): 39–58.
Published: 01 February 1997
...Tony L. Henthorne; Michael S. LaTour; Tim W. Hudson Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism...
Journal Articles
Journal Articles
International Marketing Review (1996) 13 (3): 13–23.
Published: 01 June 1996
...Kimio Kase; James Yu‐Shan Liu Discusses the concept of networking structure for the co‐ordination in the corporate decision‐making process in Japan. Looks at networking at a micro level based on empirical and anecdotal evidence. © MCB UP Limited 1996 Kanai’s (1991, 1993) finding...
Journal Articles
International Marketing Review (1996) 13 (2): 63–71.
Published: 01 April 1996
...Paul Herbig; Laurence Jacobs Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation...
Journal Articles
International Marketing Review (1996) 13 (2): 54–62.
Published: 01 April 1996
... are characterized by satiety ‐ an automobile may be too big or too small; a beverage may be too sweet or not sweet enough; a computer display may be too bright or too dim. © MCB UP Limited 1996 Consumer attitudes Japan Product positioning USA Product positioning studies are an integral part...
Journal Articles
International Marketing Review (1994) 11 (6): 48–64.
Published: 01 December 1994
...Rajshekhar Javalgi; Bob D. Cutler; D. Steven White Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising...
Journal Articles
International Marketing Review (1993) 10 (5)
Published: 01 May 1993
... if the sogo shosha are to survive in the next century. © MCB UP Limited 1993 Export Imports International marketing Japan Marketing strategy Trading companies The Future of Sogo Shosha in The Future of a Global Economy Sogo Shosha Alan T. Shao University of North Carolina, Charlotte, North...
Journal Articles
International Marketing Review (1993) 10 (4)
Published: 01 April 1993
...Kyung‐il Ghymn; Laurence W. Jacobs Reports on a study of the relative importance of 17 import decision variables as rated by Japanese import managers. A systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with the US data from...

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