... of this study reveals that social media resources and marketing capabilities directly influence export performance and indirectly through commitment and trust. Originality/value To the best of the authors’ knowledge, this study is among the first to attempt to use an integrated model (resource-based view...

... is antecedent of exploratory marketing capabilities (MCs), while IO is antecedent of exploratory technological capabilities (TCs). The direct positive effect of exploratory MCs on performance is twice as strong as exploratory TCs are. Additionally, exploratory MCs positively impact performance through product...

...Thi Song Hanh Pham; Lien Le Monkhouse; Bradley R. Barnes Export performance Marketing capabilities The resource-based view Emerging markets (Vietnam) Moderating impact Relational capability In recent years a growing body of literature has examined the contribution of marketing...

...Chih-Pin Lin; Cheng-Min Chuang Purpose Although multinational enterprises (MNEs) based in emerging economies arose quickly during the past decade, most of these firms lack marketing capabilities and strong brands. Emerging-economy MNEs that have tried to build their own brands have been largely...

...Qun Tan; Carlos M.P. Sousa Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this paper is to develop a framework to investigate the role of marketing capabilities on the firm’s export performance. Specifically, this framework depicts...

... their international scope to EMs as well. Findings – Firms that expanded their business in EMs showed a significantly higher endowment of international experience and marketing capabilities compared with firms that focussed only on AMs. The authors found that the size of the firm is irrelevant: even small firms...