... in international marketing practice. Bar and transcending mere academic fascination or curiosity, this research provides insights into the past, an understanding of the present and an outlook into the future. In this vein, through a methodical and comprehensive critical review of extant literature on print...

...Jeryl Whitelock; John W. Cadogan; Naresh K. Malhotra; Lan Wu; Jeryl Whitelock Purpose The purpose of this paper is to analyze the 29 years of research published in International Marketing Review (IMR) since its inception. Design/methodology/approach A brief editorial history...

...Paul Brewer; Sunil Venaik Purpose The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and teaching. It provides suggestions as to how these national level constructs might...

...Leah Watkins Purpose Cross‐cultural research in marketing has been dominated by survey‐based quantitative approaches; however, the assumption of prior validity required for the adoption of the survey approach to values in cross‐cultural research has yet to be established. This paper aims to review...

...John Cadogan Purpose The paper seeks to provide guidance for those who have data from multiple countries and are considering writing a comparative or cross‐cultural/national research paper. Design/methodology/approach The approach taken is an essay format. Findings International...

...Rudolf R. Sinkovics; Thomas Salzberger; Elfriede Penz Purpose This paper aims at contributing to the conceptual and methodological advancement of international marketing research. Design/methodology/approach The theory of social representations is utilized to study what the representatives...

...Paul Chao; Saeed Samiee; Leslie S.C. Yip Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing...

...Marieke de Mooij Series   Editor: S. Tamer CavusgilEdited by Charles R. Taylor . New Directions in International Advertising Research . Advances in International Marketing Series: Volume 12 : JAI, An Imprint of Elsevier Science   2002 . , ISBN: 0‐7623‐0950‐4 The study...

.... The importance of examining construct equivalence in cross‐national research is illustrated, based on a series of studies applying the CETSCALE in The Netherlands. The Netherlands provides a markedly different context from these countries with regard to factors related to ethnocentrism, as for example...

..., although there exists an impressive body of research concerning the management of new product development, the evidence base with respect to international (or global) new product development practices and management is largely in its infancy, and is, at best, fragmented. This guest editorial provides...

... decade (1990‐2000) have attracted considerable attention among researchers. Although these research efforts have shed light on several aspects of international business negotiations, there has been neither a comprehensive assessment of the knowledge gained, nor a systematic analysis of the issues...

...Naresh K. Malhotra; Betsy Charles Bartels In international marketing research, the researchers are often required to prespecify the salient attributes of a product or service. However, research that prespecifies attributes imposes cultural bias on the results, whereas research that does not specify...

...Peter Buckley Suggests that international marketing has forgone its pretensions to colonise vast areas of intellectual space in favour of concentration on micro‐issues. Analyses of research in international marketing suggest that it has become fragmented. Suggests that wider macro theoretical...

.... One of the virtues of Kumar’s text is that it works effectively as a stand‐alone: in examining the challenges of conducting research internationally it incorporates the fundamentals of generic marketing research and presents them in a way that is readily comprehensible. That said, the book...

...Irvine Clarke, III The study investigates extreme response style (ERS) in cross‐cultural research. Through a four‐country application of the Greenleaf ERS measure, finds that ERS varies between cultures and across response formats. Evidence is also found that the acquiescence response style (ARS...

...Len Tiu Wright This paper about research into marketing strategies has been conducted across different countries, and the perceptions and attitudes of senior managers concerned with marketing have been sought through a planned qualitative research programme of interviews. The focus on marketing...

... Literature Research Citation and reference analyses have been widely used in the social and natural sciences to study the structure of scholarly activities (Chandy and Williams, 1994; Crane, 1972; Garfield, 1979; Hamelman and Mazze, 1974; Jobber and Simpson, 1988; Leong, 1989; Price, 1965, 1970...

... Basin. Therefore, in null form, the hypothesis may be stated as: H1f : Portrayal of price in the visual will not differ significantly by country. © MCB UP Limited 1994 Advertising Japan Research Specialization Standardization South Korea Taiwan During the past two...

... offers marketers insight in understanding the basis for apparent preferences found in some perceptual studies. © MCB UP Limited 1993 Country of origin Marketing strategy Motor industry Product quality Objectives Quality control Research The Effects of Alternative Measures of Country...

... elements of Aaby and Slater′s “strategic export model” which are significant and provides confidence intervals for the effect size of the most frequently studied variables. IMR 10,3 26 Received December 1992 Revised as a research note April 1993 Firm-level Determinants of Export Performance: A Meta...