Keywords: Resource-based view
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Journal Articles
Journal Articles
International Marketing Review (2023) 40 (2): 385–411.
Published: 05 April 2023
... of the selection (Peng, 2001). Compared with TCA, RBV and institutional theory extend our view from simply a cost-reduction process to value creation and legitimacy enhancement, thus offering additional insights into the mechanisms behind channel selection. Drawing on the resource-based view and institutional...
Journal Articles
International Marketing Review (2023) 40 (2): 338–364.
Published: 14 March 2023
... and White, 2002 ; Knight, 1999). Besides, manufacturing firms need to deal with additional costs to meet specific industrial service offerings of their customers in international markets (Reim et al., 2015). Based upon the resource-based view, resources and capabilities have been identified...
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Journal Articles
International Marketing Review (2014) 31 (5): 506–525.
Published: 02 September 2014
..., they will become huge consumption markets (Jansson, 2007). Resource-based view Emerging markets Internationalization International experience Marketing capabilities Managerial capabilities Khanna and Palepu (1997) introduced the concept of institutional void to describe the main weaknesses...
Journal Articles
International Marketing Review (2014) 31 (2): 181–208.
Published: 08 April 2014
...Joanne Freeman; Chris Styles Purpose – The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and capabilities which then impacts on export performance. Design/methodology/approach...
Journal Articles
International Marketing Review (2013) 30 (6): 559–590.
Published: 28 October 2013
...Xinming He; Yingqi Wei Purpose – Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export market location decision of emerging economy firms (EEFs) and the performance implication...

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