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Keywords: Resource-based view
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Journal Articles
Journal Articles
International Marketing Review (2023) 40 (2): 385–411.
Published: 05 April 2023
... 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Drawing on the resource-based view and institutional theory, this study explores how firms select export channels to realise the value of their product development capabilities (PDC...
Journal Articles
International Marketing Review (2023) 40 (2): 338–364.
Published: 14 March 2023
... to the complex nature of servitization in the international context and help scholars spot gaps and research questions worthy of investigation. International Servitization Industrial services Resource-based view Boundary conditions Lastly, previous literature has long discussed that a special...
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2014) 31 (5): 506–525.
Published: 02 September 2014
... by the replication of existing marketing strategies (standardization) or by the application of new ones designed to suit the specificities of certain target markets (adaptation) (e.g. Theodosiou and Leonidou, 2003). Resource-based view Emerging markets Internationalization International experience...
Journal Articles
International Marketing Review (2014) 31 (2): 181–208.
Published: 08 April 2014
...Joanne Freeman; Chris Styles Purpose – The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and capabilities which then impacts on export performance. Design/methodology/approach...
Journal Articles
International Marketing Review (2013) 30 (6): 559–590.
Published: 28 October 2013
...Xinming He; Yingqi Wei Purpose – Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export market location decision of emerging economy firms (EEFs) and the performance implication...

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