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Keywords: Resource-based view
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (6): 1379–1408.
Published: 14 July 2023
...: (a) investigating the effect of SCE between SI and FP and (b) investigating the moderating effect of SIP using managerial data from two countries (USA vs India). Service innovation Service customer equity Firm performance Service innovation protection Resource-based view The importance of services...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (2): 385–411.
Published: 05 April 2023
... of the selection (Peng, 2001). Compared with TCA, RBV and institutional theory extend our view from simply a cost-reduction process to value creation and legitimacy enhancement, thus offering additional insights into the mechanisms behind channel selection. Drawing on the resource-based view and institutional...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (2): 338–364.
Published: 14 March 2023
... and White, 2002 ; Knight, 1999). Besides, manufacturing firms need to deal with additional costs to meet specific industrial service offerings of their customers in international markets (Reim et al., 2015). Based upon the resource-based view, resources and capabilities have been identified...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 755–782.
Published: 17 August 2021
... and emerging market firm international market success by employing an extended resource-based view. Second, it further highlights the role played by cross-cultural competencies and digital alliance capabilities as effective governance mechanisms that moderate the relationship between IOI and international...
Journal Articles
Halit Keskin, Hayat Ayar Şentürk, Ekrem Tatoglu, Ismail Gölgeci, Ozan Kalaycioglu, Hatice Tuba Etlioglu
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1242–1266.
Published: 08 June 2021
... the boundary conditions of competitive intensity. In so doing, the study combines the alternative theoretical lenses of the resource-based view (RBV) and the structure–conduct–performance (SCP) paradigm. Design/methodology/approach Primary data were obtained from 281 Turkish manufacturer–exporter firms...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (1): 56–75.
Published: 17 July 2019
... in markets that are often less sensitive about environmental issues thus making it more challenging for them to develop an internal environmental orientation or acquire the appropriate human resources (Li et al., 2010 ; Yin and Zhang, 2012). The resource-based view (RBV) argues...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (6): 867–893.
Published: 14 November 2016
... Survey Regression Resources Export performance Resource-based view Moderated mediation Business network ties Export experience Export performance research in international business has been substantially molded by two overarching research streams: experience and learning, resources...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (5): 506–525.
Published: 02 September 2014
..., they will become huge consumption markets (Jansson, 2007). Resource-based view Emerging markets Internationalization International experience Marketing capabilities Managerial capabilities Khanna and Palepu (1997) introduced the concept of institutional void to describe the main weaknesses...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (2): 181–208.
Published: 08 April 2014
...Joanne Freeman; Chris Styles Purpose – The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and capabilities which then impacts on export performance. Design/methodology/approach...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (6): 559–590.
Published: 28 October 2013
...Xinming He; Yingqi Wei Purpose – Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export market location decision of emerging economy firms (EEFs) and the performance implication...
