...Katerina Kampouri; Solon Magrizos; Minas N. Kastanakis; Michael Christofi Purpose Scholars have increasingly recognised the significant role emotions play in decision-making within small and medium-sized enterprises (SMEs). Nevertheless, the incorporation of emotion research...

...Thomas Anning-Dorson Purpose This study examines how different configurations of network characteristics influence marketing technology (MarTech) adoption among small and medium enterprises (SMEs) in emerging markets. Drawing on network theory, institutional theory, and absorptive capacity...

...Moses Mmadubuko; Caio Sousa; Razieh Sadraei; Hans Rüdiger Kaufmann Purpose This paper aims to synthesise existing knowledge on global marketing strategies used by small and medium-sized enterprises (SMEs) to enhance their international performance. The study addresses the fragmented nature...

...Pradeep Kautish; Subrat Sarangi; Sai Lan; Ankit Mehrotra; Aspasia Simillidou Purpose Drawing on the resource-based and dynamic capabilities framework, the study examines the influence of market and technology orientation on digital technological opportunism to understand SMEs' future focus...

... and internationalisation of small and medium-sized enterprises (SMEs). Design/methodology/approach A systematic literature review was conducted using the Scopus database to examine and analyse the intersection of digital technologies and digital marketing in the context of SMEs. The review aimed to identify trends...

...Alireza Safargholi; Faezeh Yousefzadeh; Mehran Rezvani; Taraneh Farokhmanesh; Mohammad Hassan Mobaraki; Jahangir Yadollahi Farsi Purpose Small and medium-sized enterprises (SMEs) are highly concerned about every aspect of their international performance (IP) due to their limited resources. However...

.... Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering...

...Lala Hu; Diana A. Filipescu; Albena Pergelova Purpose The aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market. Design...

...Matilde Milanesi; Andrea Runfola; Simone Guercini Purpose The paper delves into the international expansion of luxury SMEs to investigate their internationalization pathways, namely how the internationalization process unfolds in terms of timing of entry into foreign markets, the geographic scope...

...Hannan Amoozad Mahdiraji; Aliasghar Abbasi Kamardi; Vahid Jafari-Sadeghi; Seyed Hossein Razavi Hajiagha; Sylvaine Castellano Purpose In this research, the initial list of internal capabilities in small and medium-sized enterprises (SMEs) leading to success in international markets has been...

... management International business Dynamic capabilities SMEs The market in which companies operate has become increasingly uncertain and dynamic because of the globalisation of business and the development of disruptive technologies that have contributed to shorter product life cycles. Managers...

...Xiaoxuan Li; Yue Wang; Miles M. Yang; Yanzhao Tang Purpose This study explores the impact of owner chief executive officers' (CEO) narcissism on the exporting small to medium-sized enterprises' (SMEs) decision-making on the international market expansion speed after their initial entry...

... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Cross-cultural competencies Digital alliance capabilities Emerging market International open innovation International market success SMEs...

... is empirically tested on a sample of Malaysian Small and Medium Enterprises (SMEs). Findings Results show that entrepreneurial culture is positively associated with competitive advantage and international performance, while market orientation is positively related to competitive advantage...

...Ofer Dekel-Dachs; Marta Najda-Janoszka; Peter Stokes; Amon Simba; Shlomo Tarba Purpose This study, a systematic review, focuses on the internationalisation of small and medium-sized enterprises (SMEs) originating in developing countries. It critically analyses, evaluates and synthesises studies...

... Dynamic capabilities SMEs Entrepreneurial orientation International business Digitalization, or the integration of digital media into a firm's practices, involves digitizing work processes and integrating phone, Internet, mobile technologies to transform the communication interface...

...Richard B. Nyuur; Ružica Brecic; Yaw A. Debrah Purpose The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host country...

... in Australia, and caution should be exercised when generalizing findings to other geographic regions. Practical implications – These findings suggest that location effects do indeed present challenges to regional SME firms. Indeed the substantial impacts of sourcing experienced managerial staff...