...Thomas Anning-Dorson Purpose This study examines how different configurations of network characteristics influence marketing technology (MarTech) adoption among small and medium enterprises (SMEs) in emerging markets. Drawing on network theory, institutional theory, and absorptive capacity...

...Moses Mmadubuko; Caio Sousa; Razieh Sadraei; Hans Rüdiger Kaufmann Purpose This paper aims to synthesise existing knowledge on global marketing strategies used by small and medium-sized enterprises (SMEs) to enhance their international performance. The study addresses the fragmented nature...

...Pradeep Kautish; Subrat Sarangi; Sai Lan; Ankit Mehrotra; Aspasia Simillidou Purpose Drawing on the resource-based and dynamic capabilities framework, the study examines the influence of market and technology orientation on digital technological opportunism to understand SMEs' future focus...

... and internationalisation of small and medium-sized enterprises (SMEs). Design/methodology/approach A systematic literature review was conducted using the Scopus database to examine and analyse the intersection of digital technologies and digital marketing in the context of SMEs. The review aimed to identify trends...

...Alireza Safargholi; Faezeh Yousefzadeh; Mehran Rezvani; Taraneh Farokhmanesh; Mohammad Hassan Mobaraki; Jahangir Yadollahi Farsi Purpose Small and medium-sized enterprises (SMEs) are highly concerned about every aspect of their international performance (IP) due to their limited resources. However...

.... Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering...

...Lala Hu; Diana A. Filipescu; Albena Pergelova Purpose The aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market. Design...

...Matilde Milanesi; Andrea Runfola; Simone Guercini Purpose The paper delves into the international expansion of luxury SMEs to investigate their internationalization pathways, namely how the internationalization process unfolds in terms of timing of entry into foreign markets, the geographic scope...

...Hannan Amoozad Mahdiraji; Aliasghar Abbasi Kamardi; Vahid Jafari-Sadeghi; Seyed Hossein Razavi Hajiagha; Sylvaine Castellano Purpose In this research, the initial list of internal capabilities in small and medium-sized enterprises (SMEs) leading to success in international markets has been...

...@gmail.com 01 03 2021 12 07 2021 18 10 2021 29 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing knowledge management International business Dynamic capabilities SMEs The market in which companies...

...Xiaoxuan Li; Yue Wang; Miles M. Yang; Yanzhao Tang Purpose This study explores the impact of owner chief executive officers' (CEO) narcissism on the exporting small to medium-sized enterprises' (SMEs) decision-making on the international market expansion speed after their initial entry...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Cross-cultural competencies Digital alliance capabilities Emerging market International open innovation International market success SMEs Resource-based view...

... is empirically tested on a sample of Malaysian Small and Medium Enterprises (SMEs). Findings Results show that entrepreneurial culture is positively associated with competitive advantage and international performance, while market orientation is positively related to competitive advantage...

...Ofer Dekel-Dachs; Marta Najda-Janoszka; Peter Stokes; Amon Simba; Shlomo Tarba Purpose This study, a systematic review, focuses on the internationalisation of small and medium-sized enterprises (SMEs) originating in developing countries. It critically analyses, evaluates and synthesises studies...

... alongside DMCs. This paper presents DMCs as relational dynamic capabilities and shows the moderating effect of entrepreneurial orientation and firm size on the DMCs–performance relationship. Digital marketing Dynamic capabilities SMEs Entrepreneurial orientation International business...

...Richard B. Nyuur; Ružica Brecic; Yaw A. Debrah Purpose The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host country...

... in Australia, and caution should be exercised when generalizing findings to other geographic regions. Practical implications – These findings suggest that location effects do indeed present challenges to regional SME firms. Indeed the substantial impacts of sourcing experienced managerial staff...