... the digitalization dimension, which integrates and strengthens previous configurational models. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Hybrid offerings Financial factors Non-financial factors Pakistan MNEs Servitization Enrico Battisti can...

...Waleed Shleha; Yancy Vaillant; Jonathan Calleja-Blanco Purpose The research presented in this paper has been conducted to understand the impact of advanced-servitized-products on the longitudinal sales performance of manufacturing companies across international markets. The research strives...

...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis Purpose This study examines the significance of the hybrid offerings of servitization by manufacturing small and medium-sized enterprises (SMEs). This study also examines why and how hybrid offerings matter for manufacturing SMEs. The study...

...Nilay Bıçakcıoğlu-Peynirci; Robert E. Morgan The authors illustrate international servitization strategies and the boundaries of servitization activities that firms employ through a series of case vignettes. The authors derive a conceptual framework, serving as a guideline for future research...

...Domitilla Magni; Armando Papa; Veronica Scuotto; Manlio Del Giudice Purpose A paucity of studies has used a microfoundation lens to examine servitization processes in internationalized knowledge-intensive business service (KIBS) companies. The research aims to bridge this gap by considering...

...Abhishek Behl; Shampy Kamboj; Bijoylaxmi Sarmah; Vijay Pereira; Kirti Sharma; Hussain Gulzar Rammal; Elisa Arrigo Purpose This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP...

...Allam K. Abu Farha; Osama Sam Al-Kwifi; Georgia Sakka; Phuong V. Nguyen; Zafar U. Ahmed Purpose Research demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due to various challenges. This study proposes a new...

...Arpita Agnihotri; Saurabh Bhattacharya; Natalia Yannopoulou; Alkis Thrassou Purpose The article explores how servitization influences firms' foreign market entry mode decisions. This relationship is researched under the contingent effect of macroenvironmental factors in the host country, namely...

...Philip Davies; Yipeng Liu; Maggie Cooper; Yijun Xing Purpose Recent research has recognised the importance of supply chains and ecosystems as key drivers of successful servitization strategies, especially in the context of inter-organisational relations (IOR). The body of knowledge has, however...