... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Africa Agility Strategic marketing Standardization Marketing agility In the pre-market liberalisation waves of the 1970s and 1980s, organisations based in emerging and developing economies...

... the standardization or adaptation of global marketing strategies adopted by EMFs for their cross-border acquisitions. Design/methodology/approach This paper examines the determinants of the marketing strategies adopted by Indian and Chinese firms for their cross-border acquisitions. The drivers...

... the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship...

... parsimonious dichotomy that masks the multiple complexities that are inherent within and across nations. This paper is set against this assumption of cultural homogeneity within nations, and cautions about neglecting the multi-layered nature of culture. Standardization Adaptation Multicultural...

.../implications This exploratory study contributes to advertising theory by offering an alternative approach to the consideration of the international advertising standardization question that focuses on the implementation of strategies rather than on their development. The findings further confirm the theory...

... issues that also have local dimensions. Originality/value The paper sheds light on a topic in a sector so far unexplored in the globalisation/regionalisation debate, bringing new dimensions and perspectives to it. © Emerald Group Publishing Limited 2009 Globalization Standardization...

... The paper corroborates the findings of past research by placing multinational companies on a linear continuum; by identifying their overall attitude towards adaptation/standardization; and by describing the relationship between AdaptStand and other variables. Furthermore, it categorises the reasons pulling...

...Thomas L. Powers; Jeffrey J. Loyka Purpose This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization. Design/methodology/approach The study is based on a survey of executive level managers in US‐based...

...Nanda K. Viswanathan; Peter R. Dickson Purpose To examine issues of standardization and adaptation in global marketing strategy and to explain the dynamics of standardization. Design/methodology/approach This is a conceptual research paper that has been developed based on gaps in prior...

... When marketers discuss international marketing, one of the core issues raised is the question of standardization or adaptation. The International Marketing Review provides several excellent summaries of this line of research (Agarwal, 1995 ; Ryans et al., 2003). Multidomestic...

...John K. Ryans, Jr; David A. Griffith; D. Steven White For over 40 years academicians and practitioners have debated the standardization versus adaptation of international marketing strategy. Despite the importance of, and tremendous interest in the topic, and the volume of scholarly activity...

... national boundaries and which share similar needs and preferences. The findings indicate that in order to approach Arab markets with more efficient marketing strategies, multinationals are requested to standardize their marketing plans to each segment while differentiating their strategies among...

...Shaoming Zou; David M. Andrus; D. Wayne Norvell Examines empirically the standardization of international marketing strategy from the perspective of Colombian exporting firms. Also investigates standardization of the finer aspects of the marketing mix variables than previous studies have addressed...

...Rajshekhar Javalgi; Bob D. Cutler; D. Steven White Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising...