Issues

Special Issue: Contemporary marketing practices. Guest Editors: Roderick Brodie, Mairead Brady

Researching the role of information and communications technology (ICT) in contemporary marketing practices

Mairead Brady; Martin R. Fellenz; Richard Brookes
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Contemporary Marketing Practices research program: a review of the first decade

Roderick J. Brodie; Nicole E. Coviello; Heidi Winklhofer
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A comment on paradox and middle‐range theory: universality, synthesis and supplement

Michael Saren; Jaqueline Pels
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Exploring paradox in marketing: managing ambiguity towards synthesis

Aidan O'Driscoll
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Social marketing: implications for contemporary marketing practices classification scheme

Christine T. Domegan
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Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Victoria Little; Richard Brookes; Roger Palmer
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Business‐to‐business marketing practices in West Africa, Argentina and the United States

Kofi Q. Dadzie; Wesley J. Johnston; Jaqueline Pels
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Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

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Guest editorial

Introduction to the special issue on contemporary marketing practices

Rod Brodie; Mairead Brady
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