Issues

Special Issue: CBIM 2011. Guest Editors: Thomas Brashear-Alejandro, Sergio Biggemann

Relationship marketing strategy: an operant resource perspective

Sreedhar Madhavaram; Elad Granot; Vishag Badrinarayanan
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JBIM special issue on CBIM 2011 workshop

Thomas Brashear-Alejandro and Sergio Biggemann
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Building in sustainability, social responsibility and value co-creation

Sergio Biggemann; Martin Williams; Gunn Kro
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Innovation adoption and diffusion in business-to-business marketing

Hannu Sakari Makkonen; Wesley J. Johnston
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Negative critical waves in business relationships: an extension of the critical incident perspective

Bo Edvardsson; Christian Kowalkowski; Tore Strandvik; Päivi Voima
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Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation

Leena Aarikka-Stenroos; Hannu Sakari Makkonen
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“A ROSE, by any other name”…: relationship typology and performance measurement in supply chains

Christian Chelariu; Anthony Kwame Asare; Thomas Brashear-Alejandro
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Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: an organizational ecology approach

Patricia R. Todd; Raj G. Javalgi; David Grossman
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Service process modularization and modular strategies

Per Carlborg; Daniel Kindström
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