... Business-to-business marketing Channel management the National Natural Science Foundation of China No. 71862021 The research was funded by NSF Programs (No. 71862021) from the National Natural Science Foundation of China. Traditional suppliers are more likely to sell products...

... 07 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Buyer–seller relationship Commitment Business-to-business marketing Supplier relations In the business-to-business (B2B) sector, customers’ willingness-to-pay...

... by restricting their freedom of choice, this strategy bears the risk of creating conflict with these direct customers. Social media Business-to-business marketing Wine tourism Bordeaux Châteaux Multistage marketing Few investigations have been conducted into the coexistence of single- and MSM...

... Business-to-business marketing Emerging technologies Supply chain sustainability Supply chain sustainability performance In today’s business environment, characterized by increasing ecological challenges, sustainability has become critical for organizations seeking to maintain a competitive...

... at: marcin.wieczerzycki@ue.poznan.pl 24 01 2024 14 07 2024 07 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service ecosystem Business-to-business marketing Value co-creation Service-dominant logic “SDL” The importance...

... of misperception. Fanglan Pang can be contacted at: 1125377322@qq.com 25 10 2023 13 02 2024 10 04 2024 12 06 2024 15 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business-to-business marketing Commitment...

... (Wang, 2007). Business-to-business marketing Ambicultural sensitivity Relational embeddedness Relationship marketing International business Multicultural The field of B2B marketing is increasingly recognizing the importance of integrating diverse cultural insights into the fabric...

... Pricing Coordination mechanism Operations management Retailing Business-to-Business marketing Channel management Pricing strategy With the continuously maturing internet technology and mobile payment methods, more and more consumers are choosing to shop on internet and give some reviews...

...-use rights only Corporate culture Business-to-business marketing Multidimensional scaling Automated content analysis B2B salespeople In 1943, General Robert Wood Johnson – one of the founders of Johnson and Johnson –articulated the firm’s credo through a mission statement that would...

...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode . Business-to-business marketing Recommendation Reference Referral Systematic review Word-of-mouth...

.... Therefore, we hypothesize: H2. A firm’s supply chain resilience mediates the relationship between MRKT–SCM alignment and firm performance. Marketing–Supply chain alignment Business-to-business marketing Supply chain resilience Firm performance Absorptive capacity Process macro...

... management Sales technology Marketing–sales integration Business development Selling Business-to-business marketing Technological change Sales strategies Digitalization has dramatically changed the nature of business-to-business (B2B) exchange in recent years, leading to calls...

... Publishing Limited Licensed re-use rights only India Germany Relationship marketing Case studies Corporate culture Business-to-business marketing Key account management (KAM) refers to a customer-focused business unit at a supplier with the overarching objective of establishing a long...

... 06 2022 01 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Advanced technology Business-to-business marketing Empirical insights Relationship management Relationship marketing Relationship quality Systematic literature...

... 10 01 2022 08 06 2022 01 07 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction model Business-to-business marketing Customer loyalty Share of wallet Share of purchases Customer strategy...

... agility Agile marketing strategies COVID-19 Crisis event sequence Business-to-business (B2B) Marketing concept Qualitative research Business-to-business marketing Agile marketing “For some organizations, near-term survival is the only agenda item. Others are peering through the fog...

... Business-to-business marketing Customer-perceived relationship value The creation of superior value to the customer is central to business-to-business (B2B) marketing: “Value [is] the cornerstone of business market management” (Anderson et al., 2009 , p. 5). There is growing evidence...

... surface in discussion on how the pandemic has impacted their work experience and careers. Uncertainty Autonomy Business-to-business marketing Status Relatedness COVID-19 impact As indicated in the call for this special issue and other recent studies (Hartmann and Lussier, 2020...

... Conflict B2B sales process Sensitivity analysis Analytic hierarchy process Multi-criteria decision-making Marketing Service Sales Business-to-Business marketing Since poor handling of team conflict can lead to disharmony between teams within the workplace (de Wit et al., 2012...

... 2021 26 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Buyer-seller relationship Sales Business-to-business marketing Sales management Salesforce Sales planning Value appropriation Sales complexity Sales manager Resource...