... Business-to-business marketing Channel management the National Natural Science Foundation of China No. 71862021 The research was funded by NSF Programs (No. 71862021) from the National Natural Science Foundation of China. Traditional suppliers are more likely to sell products...

... 07 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Buyer–seller relationship Commitment Business-to-business marketing Supplier relations In the business-to-business (B2B) sector, customers’ willingness-to-pay...

... 2025 05 05 2025 30 06 2025 09 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media Business-to-business marketing Wine tourism Bordeaux Châteaux Multistage marketing Multistage marketing (MSM...

... 03 2024 09 08 2024 20 10 2024 10 12 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business-to-business marketing Emerging technologies Supply chain sustainability Supply chain sustainability performance...

... at: marcin.wieczerzycki@ue.poznan.pl 24 01 2024 14 07 2024 07 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Service ecosystem Business-to-business marketing Value co-creation Service-dominant logic “SDL” The importance...

...@qq.com 25 10 2023 13 02 2024 10 04 2024 12 06 2024 15 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business-to-business marketing Commitment misperception Trust Transaction-specific investments Channel...

... 05 2024 01 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business-to-business marketing Ambicultural sensitivity Relational embeddedness Relationship marketing International business Multicultural The field of B2B...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Dual-channel supply chain Online reviews In-sale service Pricing Coordination mechanism Operations management Retailing Business-to-Business marketing Channel management Pricing strategy Let...

...-use rights only Corporate culture Business-to-business marketing Multidimensional scaling Automated content analysis B2B salespeople In 1943, General Robert Wood Johnson – one of the founders of Johnson and Johnson –articulated the firm’s credo through a mission statement that would...

... was conducted using three online databases: Business-to-business marketing Recommendation Reference Referral Systematic review Word-of-mouth JSPS KAKENHI Grant JP18K12883 In the field of business-to-consumer (B2C) marketing, it is widely accepted that word-of-mouth (WOM) has...

...-to-business marketing Supply chain resilience Firm performance Absorptive capacity Process macro Hierarchical multiple regression A study by Kamalahmadi and Parast (2016) on SCR has found different organizational and interorganizational resources and capabilities that contribute...

... Business-to-business marketing Technological change Sales strategies To date, academic research has only made initial efforts to explore this inside sales configuration through the definition of the concept of sales development and exploration of its key benefits and costs (Sleep et al...

... Limited Licensed re-use rights only India Germany Relationship marketing Case studies Corporate culture Business-to-business marketing RQ1. What cultural factors on the Indian side influence Indo–German GAM relationships? RQ2. How do German GA managers...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Advanced technology Business-to-business marketing Empirical insights Relationship management Relationship marketing Relationship quality Systematic literature review The move toward advanced technology and digital...

... 10 01 2022 08 06 2022 01 07 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction model Business-to-business marketing Customer loyalty Share of wallet Share of purchases Customer strategy...

... (B2B) Marketing concept Qualitative research Business-to-business marketing Agile marketing “For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things...

... offers additional insight over primary studies and makes for interesting new research directions. Meta-analysis Nomological network Supplier relationships Business-to-business marketing Customer-perceived relationship value The creation of superior value to the customer is central...

... the pandemic. Uncertainty Autonomy Business-to-business marketing Status Relatedness COVID-19 impact As indicated in the call for this special issue and other recent studies (Hartmann and Lussier, 2020), there is a need to outline and evaluate managerial approaches, skills and frameworks...

... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer-focused teams Interface Conflict B2B sales process Sensitivity analysis Analytic hierarchy process Multi-criteria decision-making Marketing Service Sales Business-to-Business marketing In market...

... Sales Business-to-business marketing Sales management Salesforce Sales planning Value appropriation Sales complexity Sales manager Resource allocation A review of the recent sales literature (both practitioner and academic) has highlighted the increasingly complex nature of the sales...