Keywords: Competitive strategy
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 263–275.
Published: 05 April 2013
... at: pae@ewha.ac.kr © Emerald Group Publishing Limited 2013 Cooperation Competition China Channel advantage Competitive strategy An executive summary for managers and executive readers can be found at the end of this article. Researchers have been paying great attention...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (3): 240–259.
Published: 15 February 2013
... Publishing Limited 2013 Russia Organizational innovation Competitive strategy Innovation Small to medium‐sized enterprises Networks Modeling The business‐to‐business market in Russia can be described as networks of multidimensional exchange relationships between business actors. Firms...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 100–114.
Published: 27 January 2012
... 2012 Relationship marketing Industrial marketing Buyer‐seller relationships Competitive advantage Buyers Vendors Competitive strategy This contribution made by this paper is threefold. First, it presents a holistic model of relationship‐based competitive advantage that incorporates...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (4): 260–272.
Published: 12 April 2011
... Emerald Group Publishing Limited 2011 pulp producer; paper producer; converter; filler; and retailer. Actors co‐operating with the paper supplier such as: technology consultants, and an advertising agency have also been interviewed. Competitive strategy Supply chain...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (5): 395–403.
Published: 15 June 2010
... awareness Business‐to‐business marketing Brand management Competitive strategy Knowledge transfer Branding theory for business‐to‐consumer markets suggests that consumers associate with the brand based on brand attributes, whereas the requirement of association for customers with the brand...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 273–278.
Published: 11 April 2008
... Equation 8 J. Tomas Gomez‐Arias can be contacted at: tgomez@stmarys‐ca.edu © Emerald Group Publishing Limited 2008 Generics Brands Retailing Game theory Competitive strategy An executive summary for managers and executive readers can be found at the end of this issue...
Journal Articles
Journal of Business & Industrial Marketing (2004) 19 (6): 397–404.
Published: 01 October 2004
... (intra‐cultural vs cross‐cultural) is predictive of the level of trust that a negotiator will place in an opponent and of the likelihood of using various negotiation tactics. Negotiating Competitive strategy Trust Ethics Mexico An executive summary for managers and executives can be found...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (2): 81–93.
Published: 01 April 2001
... 2001 Industrial marketing Marketing strategy Electricity industry Competitive strategy Australia Monopolized industrial marketing The opening of a monopolised industrial market to competition can bring unique marketing problems for incumbents and entrants as they try to position...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (3): 178–194.
Published: 01 August 1999
... by the interviewees. Altogether 16 managers in the lining industry and ten managers in the rack and pinion industry were interviewed. Competitive strategy Co‐operation Industrial marketing Networks Strategic management Sweden Business networks The interest in business networks...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (4): 63–72.
Published: 01 April 1992
...Robert J. Bush; Steven A. Sinclair States that while mature industries are a major part of the US economy, little empirical information is available on competitive strategies appropriate in the mature environment. Discusses, via a case study of the US hardwood lumber industry, the idea that cost...

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