Keywords: Salespeople
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (1): 1–13.
Published: 10 July 2023
... to provide a detailed account of the activities that international salespeople are engaged in. Further, this study suggests that the stages of the sales process differ between transactional exchanges and strategic relationships. However, this study offers more insight on the development of strategic long...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 29–41.
Published: 05 February 2018
... influences performance. Design/methodology/approach The study’s hypothesis was analyzed using data collected from business-to-business salespeople working for a manufacturing firm. A partial least squares analysis was used to test the study’s proposed hypotheses. Findings The results of this study...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (1): 70–82.
Published: 01 February 2016
.../methodology/approach – The sample included 279 business-to-business salespeople from across the USA. Structural equation modeling was used to analyze the data. Findings – Servant leadership and salesperson participation in quota setting both positively impact distributive justice perceptions (i.e...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (1): 50–59.
Published: 28 January 2013
... was found to directly affect levels of trust, relationship quality and overall communication skills of salespeople. More research on the role of AEL in the relationship selling process should be investigated. Practical implications – Managers that focus on long-term relationships in a dyadic buyer...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (5): 412–419.
Published: 08 June 2012
...Harriette Bettis‐Outland; Lei Guo; Irene C.L. Ng Purpose This paper aims to examine the driving factors of salespeople's relational behaviors in the business to business marketing context. Design/methodology/approach The hypotheses were tested through a quantitative study via an online survey...
Journal Articles

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