... B2B marketing paper discussing the antecedents of IoT adoption in agriculture, such as farmers’ perceptions of both monetary and non-monetary forms of value and perceived data handling risk. Agriculture Value United States of America IT Trust Business-to-Business Marketing Internet...

.... The purpose of this study is to discover what marketing actions companies performed, what was the impact to the firm, and why the actions taken either helped them to excel, simply survive, or cease to exist. Recession Marketing Innovation Economic cycles Marketing strategy United States of America...

... of a technology over time. Supply chain management Technological innovation Technology adoption Technology led strategy Automotive industry United States of America An executive summary for managers and executive readers can be found at the end of this article. Frederick Hong-kit Yim...

... training programs evaluated? © Emerald Group Publishing Limited 2012 Sales manager Training Survey research United States of America Sales management Sales training Training methods An executive summary for managers and executive readers can be found at the end of this article...

... Limited 2011 Collectivism Supply chain management National cultures Korea United States of America An executive summary for managers and executive readers can be found at the end of this article. Interfirm commitment has been the focus of a substantial amount of attention...

... businesses, identified as communication and information processing. In addition, the team realized that the growing markets were demanding an expanded product portfolio and therefore new core competencies. Supply chain management Sales force Analytical hierarchy process Case studies United States...

... (outside of wages and benefits) aspects of the job. Little trust existed between employers and employees, and if the relationship was not always adversarial, the tensions were omnipresent. Organizational structures Sociology of work Management roles Careers United States of America The cross...

... United States of America Japan The customization of distribution services in today's highly competitive markets is increasingly important to manufacturers in order to maintain their competitive advantage and promote the steady growth of their organizations (Kalwani and Narayandas, 1995...

..., the ability to source from multiple vendors as well as the strength and depth of relations with current vendors both tend to reduce perceived levels of risk (Johnston and Lewin, 1996). Procurement Communication technologies Electronic commerce Eastern Europe United States of America...

... Buyer‐seller relationships Paper industry United States of America An executive summary for managers and executive readers can be found at the end of this article. Suppliers need to know the returns on increasing investments in their customer relationships. Suppliers are being asked...

... reliable product. © Emerald Group Publishing Limited 2008 Corporate strategy United States of America Warranties Servicing Customer orientation The full/limited warranty applies to all written warranties on buyer products costing more than $10 (Menezes and Quelch, 1990...

... analysis. We then discuss the managerial implications of the study and close the paper by providing limitations and some future research directions. Rakesh Niraj can be contacted at: rkniraj@marshall.usc.edu © Emerald Group Publishing Limited 2008 Profit Costs United States...

..., the potential of giving power. Philanthropy Black people Culture Emerging markets Ethnocentrism United States of America In order for a philanthropy and volunteerism initiative to work effectively in communities of color, the initiative must be integrated with those communities' cultures, which...

... of identifying and creating value. Sales management Sales training France United States of America Mexico Perception Another challenge with the study is the imbalance in samples across the countries. A quantitative study can adjust for such an imbalance; the possibility that thematic development...

... “civil war,” is remarkable and the volume of business‐to‐business activity should increase with improvement in the political stability. Kofi Q. Dadzie can be contacted at: kdadzie@gsu.edu © Emerald Group Publishing Limited 2008 Marketing strategy West Africa Argentina United States...

... enterprises Entrepreneurialism Energy industry United States of America An executive summary for managers and executive readers can be found at the end of this article. One element that is especially relevant to implement cluster strategies is cooperation. Firms participating in clusters...

... of the theory and its universal and cross‐disciplinary appeal: © Emerald Group Publishing Limited 2007 Industrial marketing Innovation Pollution control United States of America Industrial firms making decisions about which technology component to integrate into their production process...

... Small enterprises Factor analysis United States of America An executive summary for managers and executive readers can be found at the end of this article . Organizational research, management and marketing scholars have, over the years, highlighted the importance of developing market...

... Argentina United States of America New Zealand An executive summary for managers and executives can be found at the end of this issue. In the last two decades economies worldwide have been influenced by a number of pervasive forces that are changing the nature of business and marketing...

... Mexico United States of America An executive summary for managers and executives can be found at the end of this issue. Latin American companies traditionally have invested in the USA, but not as heavily as their counterparts from Europe, Asia, and Canada. Neither do Latin American...