Issues

Book Review

Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman

Traci Warrington
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Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers

Fredric Kropp
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Nation of Rebels: Why Counterculture Became Consumer Culture

Robert Guang Tian
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Book reviews

Book reviews

Geoffrey P. Lantos
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South Africa poised to become a loyalty marketing gem

Deon Olivier
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Is there a strategy behind buying advertising time and space?

Herbert Jack Rotfeld
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Teen perceptions of disclosure in buzz marketing

Roshan D. Ahuja; Tara Anne Michels; Mary Mazzei Walker; Mike Weissbuch
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Globalization, expectations model of economic nationalism, and consumer behavior

Syed H. Akhter
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The effects of risk disclosure and ad involvement on consumers in DTC advertising

Constantina Kavadas; Lea Prevel Katsanis; Jordan LeBel
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An investigation of the new generic consumer

Ram Herstein; Sigal Tifferet
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“GROw”ing up: tweenagers' involvement in family decision making

Julie Tinson; Clive Nancarrow
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Computer currency

Increasing values in LCD monitors

Dennis A. Pitta
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Editorial

Editorial

Richard C. Leventhal
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