Issues

Special Issue: Marketing Challenges in Serving Millennials. Guest Editor: Dennis Pitta

Book Review

The Hyper‐social Organization – Eclipse Your Competition by Leveraging Social Media

Kenneth J. Sousa
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About Face: The Secrets of Emotionally Effective Advertising

Anubhav Anand Mishra
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Curation Nation: Why the Future of Content Is Context

Ben Lowe
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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

Zinaida Taran
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Identifying Millennials' key influencers from early childhood: insights into current consumer preferences

Amy M. Young; Mary D. Hinesly
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Longitudinal study of digital marketing strategies targeting Millennials

Katherine Taken Smith
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Loyalty and or disloyalty to a search engine: the case of young Millennials

Cleopatra Veloutsou; Alan McAlonan
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The emergence of marketing in Millennial new ventures

David Lingelbach; Anthony Patino; Dennis A. Pitta
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Segmenting the toy industry: a study of pre‐teen Millennials

Anthony Patino; Velitchka D. Kaltcheva; David Lingelbach; Dennis A. Pitta
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A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Călin Gurău
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Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

Thomas Kilian; Nadine Hennigs; Sascha Langner
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The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

Jacqueline K. Eastman; Jun Liu
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Editorial

Editorial

Richard C. Leventhal
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Guest editorial

The challenges and opportunities of marketing to Millennials

Dennis Pitta
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Internet currency

Shazam: a simple smart phone app that takes consumers to purchase instantly

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