Issues

Book Review

Marketing Semiotics: Signs, Strategies, and Brand Value

Francisco Conejo
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The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Kirk Hazlett
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The Art of Community. Building the New Age of Participation

Birgit Muskat
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An evolutionary explanation for shopping behavior

Gerard Prendergast; Choi Ching Lam
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The influence of parental styles on children's consumption

Joseph Z. Wisenblit; Randi Priluck; Stephen F. Pirog
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The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Yanfeng Zhou; John Thøgersen; Yajing Ruan; Guang Huang
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Consumers' attitudes toward advertising by medical professionals

Kara Chan; Lennon Tsang; Vivienne Leung
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The critical role of marketer's information provision in temporal changes of expectations and attitudes

Hong‐Youl Ha; J. Denise John; Joby John; Nam‐Yun Kim
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Prior consumer satisfaction and alliance encounter satisfaction attributions

Ning Li; William H. Murphy
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Comparative advertising: citing or not the leading brand and its price

Christian Dianoux; Jean‐Luc Herrmann; Helen Zeitoun
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Editorial

Richard C. Leventhal
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Editorial

Editorial

Richard C. Leventhal
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