Issues

Locating and leveraging inside sources of consumer insights

Brian Wansink
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How to present donations: the moderating role of numeracy in cause-related marketing

Janet Kleber; Arnd Florack; Anja Chladek
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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander; Magnus Söderlund; Stefan Szugalski
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Social media opinion sharing: beyond volume

Joseph Cabosky
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Credibility of a peer endorser and advertising effectiveness

Juha Munnukka; Outi Uusitalo; Hanna Toivonen
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The customer is king: culture-based unintended consequences of modern marketing

Chang Soo Kim; Praveen Aggarwal
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Guilt-free food consumption: one of your five ideologies a day

Paul Haynes; Stepan Podobsky
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Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions

Luis F. Martinez; Dorothea S. Jaeger
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