Issues

No pain, no gain: how PACE information attenuates consumption

William J. Montford; John Peloza; Ronald Earl Goldsmith
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The easy-money effect: credit card spending and hard-work reminders

King-Yin Wong; Michael Lynn
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Consumer decision-making for functional foods: insights from a qualitative study

Ioanna Anninou; Gordon R. Foxall
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Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers

Bing Shi; Shanshan Li; Xiao Zhang; Dan Zhang
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“Hobson’s choice” servicescape: consumer anxiety and enjoyment

Milos Bujisic; Vanja Bogicevic; Wan Yang; Cihan Cobanoglu; Anil Bilgihan
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Construction and validation of customer value co-creation attitude scale

Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson
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How the content of location-based advertisings influences consumers’ store patronage intention

Dong Hong Zhu; Hui Sun; Ya Ping Chang
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Viewer perceptions of television commercials: a conceptual replication

Yunjae Cheong; Federico de Gregorio; Kihan Kim
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Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content

Marine Kergoat; Thierry Meyer; Alain Merot
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Investigating consumer ethics: a segmentation study

Denni Arli
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

Pramod Iyer; Atefeh Yazdanparast; David Strutton
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Actual and ideal-self congruence and dual brand passion

Marina Astakhova; Krist R. Swimberghe; Barbara Ross Wooldridge
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