Issues

Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Delving into the behaviour of sharing economy consumers: a literature review

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

The impact of financial and behavioural sunk costs on consumers’ choices

Testing the effects of moral intensity news frames on consumer boycott intention

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale