Issues

Neuroscientific insights on retail and services, Guest Editors: Gaia Rancati, Nanouk Verhulst and Poja Shams

Priorities and directions for neurophysiological research in retail and services

Gaia Rancati; Nanouk Verhulst; Poja Shams
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AI credibility and customer satisfaction: a neuroscience-based approach

Muhammad Zubair; Sidra Iqbal; Muhammad Kashif; Vladimir Kosonogov; Anna Shestakova
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Unveiling the dynamics of customer experience with AI-powered chatbots in online retail: a neuroscientific study

Ellen Roemer; Mike Trynczyk; Carina Eisel-Ende
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Examining the neural mechanisms of live-streaming visual perspectives on consumer purchasing behavior

Xiaoli Tang; Xiaolin Li; Zefeng Hao
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Empathy in service recovery: a psychophysiological study of frontline employees’ responses across communication channels

Mathieu Lajante; Dewi Tojib
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Psychophysiological impacts of multisensory imagery: insights from EEG and animal model

Sasawan Heingraj; Michael S. Minor; Mario Gil; John L. VandeBerg; Xiaojing Sheng; Dan King; Esperanza Isabel Alaniz; Suwakitti Amornpan; Areerat Pansuppawatt; Yada Samart
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Beyond the label: how ingredient illustrations stir engagement – a neurocognitive exploration

Anuj Pal Kapoor; Raveena Gupta; Harsh V. Verma
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Customer journey-based smart technology of new brands: a self-reported and eye-tracking study

Aline Simonetti; Enrique Bigne
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The impact of information overload on Gen Z iPhone-user product preferences and visual attention: a biometric approach

Ryan Love; Anne Price; Sofia Martinez de Arredondo Milera; Dinko Bačić
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Denial mechanisms as a deviant consumer behavior: the role of cognitive processing

Wagner Junior Ladeira; Tareq Rasul; Diego Costa Pinto; Fernando De Oliveira de Oliveira Santini; Marlon Dalmoro; Bernardo Frantz; Jean Carlos de Oliveira Rosa; Mohd Azhar
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