Issues

Long‐Range Scenario Research As A Factor in Long‐Rang consumer Marketing Planning

Kenneth Traynor; Susan C. Traynor
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Qualitative Methods for Developing Advertising That Makes Consumers Feel, “Hey, That’s Right For Me”

Jeffrey F. Durgee
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Usage Versus Ownership: Suggestions for Refining Studies of Time Savings and Wives’ Employment

Carol J. Kaufman
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Erratum

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Creating the Marketing‐Receptive Environment: Overcoming the Two‐Year Hatchet Limit for a Firm’s First Marketing Director

Martha Rogers; Richard W. Buchanan
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“Real” Consumers Just Aren’t Normal

James L. Mueller
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Developing Marketing Decision Support Systems in Consumer Goods Firms

Alan J. Greco; Jack T. Hogue
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Organizational Barriers to Creativity...and How to Know Them Down

Arthur R. Klein
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