...Aysen Bakir; Jessica Castonguay; Jeffrey G. Blodgett Purpose This study aims to examine the effects of character body size, subject body size and product type on female adolescents’ attitudes toward the character. Given prior research showing that adolescents identify more strongly with those whom...

...Laura Ann Flurry; Krist R. Swimberghe Purpose The purpose of this research is to offer a theoretical explanation for the perpetuation of materialistic values among adolescents. In a recent survey by the Pew Research Center (2019) , adolescents in America say that having a lot of money is more...

... be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. Design/methodology/approach Studies 1 and 2 aim to test whether the presence of a brand name mitigates the adverse consequences of choice overload in adolescents. In line...

...Gregory M. Rose; Aysen Bakir; Elodie Gentina Purpose This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic values that American and French teens attach to money, identifies...

...Laura Ann Flurry; Krist R. Swimberghe; Janna M. Parker Purpose – Online communities designed to appeal to children are on the rise. The success of this marketplace phenomenon indicates that adolescents are likely candidates for brand community membership; however, the literature has yet...

...‐giving behavior among adolescents based on the building blocks of impression management theory, the ways that personality characteristics motivate gift‐givers to engage in active and defensive impression management and how the use of impression management tactics (i.e. similarity‐conformity and target...

... Kong adolescent consumers. Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random sampling. Surveys were distributed through 48 high schools in Hong Kong. Findings Female adolescents scored significantly...

...Kara Chan; Gerard Prendergast; Alice Grønhøj; Tino Bech‐Larsen Purpose This study aims to explore perceptions of healthy/unhealthy eating, and perceptions of various socializing agents encouraging healthy eating, amongst Chinese adolescents. Design/methodology/approach A survey was conducted...

...Aviv Shoham; Vassilis Dalakas Purpose The purpose of this paper is to examine the influence tactics used by adolescent children and parental yielding to these tactics outside North America. Design/methodology/approach Parents of children ages ten to 18 in Israel were surveyed...