...Patricia Huddleston; Anna R. McAlister; Fashina Alade Purpose This conceptual paper provides an overview of eye-tracking technology (ETT) as a process-tracing method to study children’s consumer behavior. This paper aims to provide a literature review of the child as consumer-focused eye-tracking...

.../methodology/approach Two qualitative studies were conducted with a total of 43 French children aged 8–13 years. Study 1 (n = 22), based on semi-directive interviews, and Study 2 (n = 21), based on focus groups, included projective techniques and exposure to different types of insect-based...

...Doug Walker; E. Deanne Brocato; Les Carlson; Russell N. Laczniak Purpose The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach The study uses dyadic parent/child...

..., a survey was completed by 122 children (boys and girls) to quantitatively examine the hypotheses formulated after the qualitative phase. Findings Findings from both the qualitative and quantitative studies highlight and confirm that children conceptualize brands according to visual branding components...

...Dan Zhang Purpose This research aims to investigate whether and how differences may exist in children’s preferences of package design across cultures, with a focus on three aspects of package design: curvilinearity, figurativeness and complexity. Design/methodology/approach A large-scale...

... at different levels by means of system dynamics (SD). Design/methodology/approach Secondary sources and primary information collected from an elementary school were used to analyze the influences of several social environmental factors on the dietary habits and physical activity of children. The major...

...Laura Ann Flurry; Krist R. Swimberghe; Janna M. Parker Purpose – Online communities designed to appeal to children are on the rise. The success of this marketplace phenomenon indicates that adolescents are likely candidates for brand community membership; however, the literature has yet...

... observations and cases studies were used to conduct the research. Findings Key findings include the identification of changing and multiple family buying models, which are influenced by the constraints consumers face at the BOP, as well as the distinct roles of children, which differ from those common...

...Peter Clarke Purpose An important part of the Christmas ritual is the request tradition. Parents ask their children what they would like for Christmas, respond to a child's request or often initiate such Christmas communication exchanges. These styles of family communication relate...

... of children’s apparel, no previous research has attempted to provide a clear picture on the influence on parents’ decisions to buy luxury brands for their infants. This paper seeks to fill this gap. From a consumer behaviour perspective, this is intriguing because it represents a situation in which the user...

...Albert Caruana; Rosella Vassallo Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect...

...Christine Page; Nancy Ridgway Past consumer socialization research suggests that differences in the consumption patterns of children from dissimilar socioeconomic backgrounds can be attributed to differences in their consumer skills. We suggest, however that children’s consumer environments rather...

...Susan M. Lloyd James U.   McNeal . The Kids Market: Myths and Realities (1st edition) . Ithaca, NY : Paramount Market Publishing   1999 . 272 pp.   $54.95 (hardback) Market segmentation Children Target marketing Let’s take a little quiz. True or false – “Kids...

... Children “Finding the difference that makes a difference” (p. 32) is, for Dan S. Acuff, the key ingredient in developing a winning formula for marketing everything from videogames to breakfast cereals to today’s kids. In his recent book, What Kids Buy and Why, Acuff gives practitioners...

...M. Jill Austin; Mary Lynn Reed Provides a set of guidelines that will assist Internet marketers in maintaining ethical marketing practices. Information about regulation of Internet marketing to children based on Federal Trade Commission regulations and guidelines developed by the Direct Marketing...

...Catharine M. Curran Addresses the question of advertising to children whilst they are in school. Debates the ethical issues surrounding this new marketing strategy. Claims there is an information asymmetry in the market, as corporations are well informed of the schools’ need for revenue, yet school...

...James U. McNeal; Mindy F. Ji The research reported here was a first attempt to determine where Chinese children as consumers learn information about new products and their attitudes toward different sources of information. Chinese children’s usage of the mass media was also examined...

...James U. McNeal; Chyon‐Hwa Yeh Explores the consumer behavior patterns of urban Chinese children as a primary and an influence market. Examines, as primary consumers, their income, spending and saving patterns. Finds that they have two different types of income, save over half of it, and spend...