... used for organic food products. However, the question arises whether packaging alignment may significantly influence consumers’ decision-making at the point of sale. Therefore, this paper aims to examine the effects of rectangular packaging alignment (vertical vs horizontal) on consumer perception...

... al., 2009 ; Holbrook, 1999 ; Nysveen et al., 2013 ; Triantafillidou and Siomkos, 2014). Therefore, it is assumed that the experiences stored in consumers’ long-term memory may affect consumer perception (i.e. brand image and brand satisfaction) and consumer behavior (i.e. brand...

..., Hong Kong, Hunan, Jiangsu, Jilin, Liaoning, Macau, Shanghai, Sichuan, Yunnan and Zhejiang. Advertising Qualitative study Consumer perception Gender roles Media effects Self-socialization Arnett (1995) stated that the great diversity in the media provides adolescents with a wide...