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1-8 of 8
Keywords: Cross‐cultural
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (6): 621–631.
Published: 11 April 2022
...Daniela Gomes Alcoforado; Francisco Vicente Sales Melo; Renata Gomes Alcoforado Purpose This paper aims to explore the interplay between consumption and depression through a cross-cultural study conducted in Brazil and Germany. Design/methodology/approach Data collection was conducted through...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (3): 278–293.
Published: 08 April 2022
... The study uses cross-cultural data collected among sports fans in the USA and China. Using structural equation modeling and PROCESS model, the authors test the mediating role of escapism and the moderating role of indulgence on the relationships between sports fan passion and procrastination. Findings...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (1): 44–54.
Published: 05 January 2022
...) to third parties; or (c) by private response (negative WOM). Online purchase Service failure Cross-cultural Satisfaction Complaint According to Hofstede (1980) , culture is the collective programming of the mind or a set of values that distinguish the members of one group from other...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (5): 533–545.
Published: 27 March 2020
...Byung Joon Choi Purpose Cross-cultural research based on the means-end chain (MEC) theory tends to overestimate the stability of the dominant chains of a cultural group; at the same time, it pays insufficient attention to the influence of the context on an individual’s cultural anchorage...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 10–20.
Published: 10 September 2019
... Emerald Publishing Limited Licensed re-use rights only Situated learning Coping Cross-cultural Psychological closeness Mousumi Bose can be contacted at: mbosegodbole@fairfield.edu 24 07 2018 17 04 2019 26 07 2019 This research also explores the role psychological...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (2): 117–129.
Published: 19 March 2018
... an opportunity to understand children’s preferences of package design from a developmental perspective. Age Preference Children Cross-cultural Package design Children as consumers are most often perceived as an emergent social phenomenon that did not exist to any great extent prior...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (1): 9–19.
Published: 11 January 2016
... is described. The third section describes the results at each level of analysis. Fourth, elements of Mediterranean identity are explored in a discussion section. Finally, there is a short conclusion. Qualitative research Contextual factors Cross-cultural Culture Mediterranean identity Values...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 242–244.
Published: 03 May 2011
... knowledge and findings. Cambié is a cross‐cultural communicator and journalist, and advises clients on strategic, stakeholder relations and social media. She serves on the boards of two organizations with global outreach: the International Association of Business Communicators and The International Alliance...
