... Internet Electronic commerce Data security United States of America An executive summary for managers and executive readers can be found at the end of this article. When online shopping behavior first came into being, several authors stood up defending its promising points, but also its...

...Karen Leppel; Donna W. McCloskey Purpose Given the increasing number of older individuals, exploration of age differences in attitudes toward and participation in electronic commerce is critical. This paper aims to address this issue. Design/methodology/approach Data were collected on three...

... 2011 --> Internet marketing Viral marketing Web 2.0 Electronic commerce Social media Mastering Web 2.0 might be better titled Introduction to Web 2.0. The author begins with a preface, an introduction, and with the following four chapters: “Social media...

... Emerald Group Publishing Limited 2008 Customer satisfaction Customer loyalty Brands Electronic commerce Wines An executive summary for managers and executive readers can be found at the end of this article. This study aims at: developing a comprehensive product‐brand...

... 2006 Customer loyalty Customer relations Internet shopping Profit maximization Electronic commerce During the 1980s customer loyalty was on most marketers' minds. Numerous companies spent millions on customer relationship management programs with the goal of building customer...

..., 1999). Customer satisfaction Customer loyalty Electronic commerce Customer relations Marketing intelligence Research on factors that influence customer satisfaction and loyalty has made considerable progress within the last years (Szymanski and Henard, 2001 ; Oliver, 1999). Customer...

... Markets . Binghamton, NY : Best Business Books   2004 . 113 pp.   $29.95   www.haworthpress.com © Emerald Group Publishing Limited 2005 --> Customer relations Electronic commerce Relationship marketing ...

...   2003 . 261 pp. , ISBN: 3‐540‐43663‐4   US$69.95 © Emerald Group Publishing Limited 2004 --> Electronic commerce Technology Marketing The accelerated pace of change in e‐business, and affiliated technology, serves to transform ceaselessly the business environment in which...

... Internet Business formation Retailing Electronic commerce We are all familiar with the hype associated with the Internet, e‐commerce and the new economy. And we are all even more familiar with the bubble that burst causing many investors to become more careful about the new world of e‐commerce...

... defining it as a distinctive field of study. This is a sign of maturity in the study of electronic commerce, clearly stated, and fundamental to the structure of the study. The integrative approach of including various business and other disciplines in marketing research is becoming more common...

... to reach $80 billion by 2003 (E‐Land, 2000). However, few of the Internet‐based businesses are making profits, but companies like Amazon.com are expected to produce bottom‐line profits within the next few years. Internet Electronic commerce User studies Privacy Uses and gratifications...

... UP Limited 2003 Web sites Consumer attitudes Electronic commerce Marketing strategy Singapore Competitive advantage The Internet presents every marketing organization with a stark choice: either proactively reconfigure its business system to meet the changing needs...

... such as club marketing. The author takes the “lowlands” of marketing rather as a given and concentrates on how models and tools of IT, particularly of electronic commerce, can be employed for such purposes. A discussion of customer equity, its measurement and management, is missing just as much as complaint...

.... Electronic commerce Internet Consumer behaviour Book trade Pricing Retailing The Wheel of Retailing theory. When a new form of retailing enters a market, the Wheel of Retailing theory suggests that it enters as a low price, low margin operation. This should hold true as well in the case...