..., there is a need to review health education materials targeting adolescents. Looking at the findings in relation to different advertising appeals discouraging unhealthy eating, news and fear appeals should be considered, as these were considered relatively more likeable and effective than other types of appeals...

... Emerald Group Publishing Limited 2005 Prescription medicines Pharmaceuticals industry Advertising Public health Health education An executive summary for managers and executive readers can be found at the end of this issue. Further Reading Canadian Health Services Research...

... would require new message strategies which show greater respect for the individual, greater support for the effort in quitting, and ways to counter faulty logic. © Emerald Group Publishing Limited 2004 Tobacco Health education Advertising Perception Advertising effectiveness A number...