... the literature on Flow theory, as well as game development strategies that foster gamer loyalty, purchase intentions and sustained engagement. Design/methodology/approach Using Flow as a theoretical foundation, this study examines how specific dimensions of flow including concentration, interactivity...

...). This study also looks at the impact of psychological empowerment on brand community commitment (CC) and brand loyalty. Design/methodology/approach Convenience and snowball sampling were used to select respondents from mobile phone brand communities in India. The conceptual model was tested using...

... consumers likely to experience entitlement when a brand does not meet expectations. Fan identification: Some consumers may develop deeper bonds to an organization beyond behavioral loyalty which may make them feel as if their relationship with the brand is part of their identity, at least in part...

... convenience sampling; 497 useable questionnaires were collected. Findings The results of the structural equation modelling show that hedonic motivations are more prevalent in Facebook brand communities than utilitarian motivations. When considering the outcomes of online engagement, loyalty towards...

...Natalia Rubio; Nieves Villaseñor; Maria Jesús Yagüe Purpose The purpose of this paper is to introduce the concept of customer’s value to the retailer (CVR) from a marketing perspective. CVR is a broad concept that has two components: loyalty intentions to the retailer and intentions to try new...

...Mrugank Thakor; Susan Reid; Rui Chen Purpose Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to the state in which the consumer resides has received little attention...

... Loyalty Satisfaction Service recovery Attributions Retailing Word-of-mouth An executive summary for managers and executive readers can be found at the end of this issue. In the service provision process, it is very difficult for firms to eliminate all failures; even firms...

.... In particular, the tenets of perceived quality, loyalty and awareness/associations, are argued to underpin the construct of brand prestige, which is used as a vehicle to assess consumers’ affinity toward the brand. Design/methodology/approach – A consumer survey was conducted with a specific focus...

...Francisco Conejo Though two centuries have since gone by, and loyalty programs are now delivered through cutting-edge technologies, their fundamental premise remains unchanged. Loyalty programs have also become quite common, perhaps even a given, as evidenced by the myriad of virtually identical...

...Dennis Pitta; Cleopatra Veloutsou; Alan McAlonan Purpose The purpose of this paper is to examine the antecedents of online loyalty and disloyalty in search engine usage by young Millennials. Design/methodology/approach Data were collected from 495 pupils between the ages of 14 to 17 years old...

... Powerful Relationship Management . Singapore : John Wiley & Sons (Asia)   2001 . 211 pp. Customer Relationship Management Customer Satisfaction Loyalty Your CRM program will undoubtedly enhance the value and equity of your brand. It will build customer relationships...

...Megan Divett; Nadia Crittenden; Ron Henderson Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer...

...Dawn Bendall‐Lyon; Thomas L. Powers Notes that the establishment and maintenance of long‐term relationships with consumers is an important focus of marketing activities in many organizations. Examines gender differences in satisfaction and loyalty as influenced by the passage of time in a high...

...‐Hill   2000 . 325 pp.   $29.95 (hardback). Loyalty Marketing strategy Relationship marketing Internet marketing Are you prepared for marketing in the twenty‐first century? Take this “quickie quiz” to find out: 1. (1) What do Hallmark Cards, RadioShack, Southwest Airlines...

...Janis Dietz Michael W.   Lowenstein . The Customer Loyalty Pyramid . Westport, Connecticut : Greenwood Publishing; Quorum Books   1997 . 280 pp , ISBN: 1567200761   $59.95 hardback loyalty Consumer marketing Customer satisfaction Customer service...

...Dennis L. Duffy Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share...