... the literature on Flow theory, as well as game development strategies that foster gamer loyalty, purchase intentions and sustained engagement. Design/methodology/approach Using Flow as a theoretical foundation, this study examines how specific dimensions of flow including concentration, interactivity...

...). This study also looks at the impact of psychological empowerment on brand community commitment (CC) and brand loyalty. Design/methodology/approach Convenience and snowball sampling were used to select respondents from mobile phone brand communities in India. The conceptual model was tested using...

... Limited Licensed re-use rights only Brand failure Consumer entitlement Fan identification Investment Justice Loyalty Satisfaction Collective fairness: Knowing that other people share our opinions and attitudes validates that what we think is right (Cialdini, 2006). More importantly...

... convenience sampling; 497 useable questionnaires were collected. Findings The results of the structural equation modelling show that hedonic motivations are more prevalent in Facebook brand communities than utilitarian motivations. When considering the outcomes of online engagement, loyalty towards...

...Natalia Rubio; Nieves Villaseñor; Maria Jesús Yagüe Purpose The purpose of this paper is to introduce the concept of customer’s value to the retailer (CVR) from a marketing perspective. CVR is a broad concept that has two components: loyalty intentions to the retailer and intentions to try new...

...Mrugank Thakor; Susan Reid; Rui Chen Purpose Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to the state in which the consumer resides has received little attention...

... Loyalty Satisfaction Service recovery Attributions Retailing Word-of-mouth According to attributions theory, consumers look for the causes of a purchase experience result, especially when it is unexpected (Weiner, 2000). In this process, individuals can identify the reasons for the success...

.... In particular, the tenets of perceived quality, loyalty and awareness/associations, are argued to underpin the construct of brand prestige, which is used as a vehicle to assess consumers’ affinity toward the brand. Design/methodology/approach – A consumer survey was conducted with a specific focus...

...Francisco Conejo © Emerald Group Publishing Limited 2014 --> Marketing Engagement Reward Loyalty Gamification Rajat Paharia Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.) New York, NY...

...Dennis Pitta; Cleopatra Veloutsou; Alan McAlonan Purpose The purpose of this paper is to examine the antecedents of online loyalty and disloyalty in search engine usage by young Millennials. Design/methodology/approach Data were collected from 495 pupils between the ages of 14 to 17 years old...

... lead to increased returns on brand investments, stronger and cheaper customer acquisition rates, increases in customer referrals, lower rates of customer defections, a way to clearly express a brand personality, increased staff loyalty, more effective use of advertising and promotion budgets...

...Megan Divett; Nadia Crittenden; Ron Henderson Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer...

...Dawn Bendall‐Lyon; Thomas L. Powers Notes that the establishment and maintenance of long‐term relationships with consumers is an important focus of marketing activities in many organizations. Examines gender differences in satisfaction and loyalty as influenced by the passage of time in a high...

...Susan M. Lloyd Frederick   Newell . Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing . New York, NY : McGraw‐Hill   2000 . 325 pp.   $29.95 (hardback). Loyalty Marketing strategy Relationship marketing Internet marketing...

... 3) companies, the 5 percent of the market constituting “the leaders′′ and concentrating on customer loyalty and retention (p. 8). Lowenstein′s main theme, that of sustained customer value, is supported with many examples of companies such as MBNA, which knows that “it costs $100 to acquire a new...

...Dennis L. Duffy Takes a look at the worldwide trend toward loyalty marketing and highlights the reasons for this emphasis on loyalty. Asserts that building customer loyalty is a business strategy, not just a marketing program and that all businesses should seek to boost loyalty and maximize share...