...Flor Morton; Teresa Treviño; Claudia Quintanilla Purpose The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico. Design/methodology/approach This study adopted a phenomenological approach and conducted...

... of the drug subculture in Mexico. Design/methodology/approach A qualitative content analysis of 78 lyrics and music videos of “altered movement” was carried out between August and December 2018. Findings The analysis of lyrics and music videos leads to the identification of four narratives (from poor...

... Publishing Limited Licensed re-use rights only Mexico Social marketing Children Dietary behaviors Socioecological theory System dynamics methodology The World Health Organization (WHO) reports that an estimated 170 million children (aged less than 18 years) are overweight worldwide (WHO...

... implications for marketers and policy making. Design/methodology/approach Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes...

... Restaurant Corporation. The paper begins with a brief overview of the Mexican franchising market and the relatively recent changes in Mexican law that have made franchising in Mexico an attractive business opportunity. The focus of the remainder of this paper is the entry of Silver Streak into the Mexican...

... to be commonly used in Australia (Frazer and McCosker, 1995/6) but have not been investigated in other countries, possibly because of lack of availability of data. © MCB UP Limited 1998 Alignment Franchising International marketing Mexico Restaurants Strategic planning Although...

... consumers. Although Mexico is a developing country, it is far from being impoverished. A wide variety and many flavors of consumer goods, in all categories, are available in Mexico. Yet, without fail, wealthy Mexicans still fly to the United States to shop. Those Mexicans in border communities cross...