...Banwari Mittal Purpose – The purpose of the paper is to identify the psychographics of comparison shoppers. How do comparison shoppers differ from their counterparts? This question has remained unaddressed in extant literature. Design/methodology/approach – Two separate surveys...

...Kara Chan; Yu Leung Ng Purpose – The purpose of this study is to replicate a psychographic segmentation of adolescent girls in Hong Kong. It attempts to see if the segmentation of Hong Kong girls according to the perceptions of gender roles and ideal female images can be generalized to girls...

... Psychographics Young consumers Gender roles Global brands Market segmentation Hong Kong An executive summary for managers and executive readers can be found at the end of this article. A recent television commercial for the Canon EOS 600D camera shows an office lady, age about 25, rushing...

..., and cost. In this regard, previous research has fallen short in examining consumers' actual purchase behavior versus self‐reported purchase intentions. This paper seeks to address these issues. Design/methodology/approach This study measured consumer psychographics and expressed purchase intention...

... indicate that, despite a significant amount of past research attention, demographic criteria are not as useful a profiling method as psychographic criteria. Consistent with past findings, the study indicates that perceived consumer effectiveness (PCE) provides the greatest insight into ecologically...

... because of how information is processed. © Company 1998 Behavioural sciences Consumer behaviour Marketing theory Motivation Psychographics Relationship marketing “The 1990s are not proving a good decade for marketing.” Thus began a recent article by Peter Doyle (1995...

...Barbara Oates; Lois Shufeldt; Bobby Vaught The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older...

... understanding the complexities of viewer behaviors. © MCB UP Limited 1994 Advertising Consumer behaviour Focus groups Gender Leisure Lifestyles Perceptions Psychographics Technological change I don′t think people actually sit down and watch TV anymore. They just have...