... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Social influence Social selection Similarity-attraction Self-congruence Purchase Intention Network analysis Co-evolution Marketers often try to understand the role of consumers’ social networks in consumption...

...Amer Alaya; Mohamed Nasaj; Sepideh Samadi; Sarah Al-Shamali Purpose While much research has explored the global phenomenon of luxury brand consumption, few studies have empirically examined the factors influencing purchase intentions. This study aims to investigate the impact of parasocial...

... attitudes toward sustainable food to purchase intentions. Design/methodology/approach This study collected data via a questionnaire survey from 251 consumers in China. By building and analyzing a structural equation model centered on self-concept enhancement, this study examined the formation mechanism...

...Michela Cesarina Mason; Gioele Zamparo; Salman Saleem; Rana Muhammad Umar Purpose This study aims to investigate the moderating role of social norms and generational differences on the relationship between green self-identity and purchase intention towards a particular product category: recycled...

... perspectives, particularly focusing on potential neural mechanisms. It explores how different visual perspectives (first-person vs third-person) impact consumers’ viewing and purchase intentions. Design/methodology/approach This study uses event-related potential (ERP) experimental methods to investigate...

... to brands and e-commerce platforms, but also reshapes consumer behavior. Using evidence from China, this research aims to investigate how the livestreaming business model affects consumers’ purchase intentions (PI). Design/methodology/approach This study collected 406 valid questionnaire responses...

... other consumers (Herrando et al., 2017) and their purchase intentions (Jiménez-Barreto et al., 2020). However, despite these previous findings, some questions remain. There are still a few concrete examples of the types of emotional content (branded content stimuli) that brands should...

...Paulo Duarte; Susana Silva; Maria Joana Carvalho Purpose This paper aims to investigate the factors influencing men’s purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions...

... 2024 12 08 2024 16 10 2024 24 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Second-hand products Generational cohorts Purchase intention Online The central question being investigated in the present...

...Thuy Thi Thu Nguyen; Yam B. Limbu; Long Pham; Miguel Ángel Zúñiga Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern...

...Anita G. Rodriguez; Rozbeh Madadi; Erin Baca Blaugrund; Ram N. Acharya; O. John Idowu; Miguel Ángel Zúñiga; Ivonne M. Torres Purpose The purpose of this study is to investigate genetically modified food labeling effects on dietary restrained consumers’ perception and purchase intention based upon...

... is limited. Thus, the present study examines sustainable consumption using the theory of planned behaviour (TPB). The purpose of this paper is to study the mediating impact of strategies of justification of unethical behaviour on the gap-based relationship between a purchase intention and a purchase decision...

...-building cue; however, it requires empirical testing in the online retailing context. The present study aims to examine the e-tailer COO’s effect on consumer privacy, trust and purchase intention. Design/methodology/approach An online survey floated a seven-point Likert scale questionnaire and invited...

... on the internet. The data set was analyzed with structural equation modeling focusing on three latent factors: “Social”, “Personal” and “Conspicuous” value perceptions. Findings The result indicates that “Conspicuous” value does not have a significant impact on their purchasing intentions, which...

... to measure each of the constructs of interest. The final sample includes 295 US and 247 Chinese participants. Findings By using samples from the USA and China, this study finds that global identity is positively related to purchase intention of luxury products, mediated by perceived functional...

...’ purchase intentions for different product categories. Design/methodology/approach The study investigates consumer reaction to disgusting stimuli related to attractiveness, expertise and trustworthiness products by means of closed-ended questionnaires administered to three consumer samples. Findings...

...Kyung-Ah Byun; Mayukh Dass Purpose – The purpose of this study is to examine how product recalls affect brand commitment and post-recall purchase intention. Design/methodology/approach – The role of consumer and product recall characteristics based on attribution theory is tested using data...

... their preferred alternative, do Easterners and Westerners respond differently? If yes, how do these differences impact purchase intentions? Design/methodology/approach A total of 102 students from a major Korean university and 96 students from a major Canadian university participated in the study...

...Nelson Barber; Pei‐Jou Kuo; Melissa Bishop; Raymond Goodman, Jr Purpose Marketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet, the indication from empirical investigations...