... development and validation procedures are used. A series of studies, encompassing a total sample of 1,782, are reported. Findings The current study offers a valid and reliable measure for conspicuous compensatory consumption by chronologically following the stages of the scale development process...

... the mediating role that fantasy plays within the narrative consumption and narrative transportation process. As the exploration of overlooked mediators is important for theory development, this paper uses the scale developed here to test for fantasy as a mediator. Design/methodology/approach This research...

... 16 03 2019 18 10 2019 11 01 2020 28 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Scale development Organizational legitimacy Institutional environment Consumer stakeholders Research finds that firms need...

... to investigate the internal and external validity of Malaysia brand personality (MBP) scale. They followed a stringent scale development process that ensures the scale conform to psychometric properties. Findings In seven studies, the results show that the 22-item four-factor Malaysian brand personality...

...Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson Purpose The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA). Design/methodology/approach Scale development procedures are used for item generation, item purification and validation. Two...

... empirical models confirms that CCBM is a multi-dimensional construct with a second-order nature and an antecedent that positively influences CCB. Originality/value The research provides an original view regarding CCBM scale development in the services contexts and makes invaluable contributions...

...-goals dealing with saving money, increasing one’s income and dealing with threats to one’s financial security. Factor analysis Scale development Consumer goals Consumer motivation Human behavior is purposeful and goal-driven, performed as a means toward some end (Moskowitz and Grant...

...Eunjoo Cho; Ann Marie Fiore Purpose – The purpose of this paper is to conceptualize the holistic nature of brand image for fashion-related products and to complete the initial stage of scale development, determining content validity, for a new brand image measure. Design/methodology/approach...

... implications for the development of innovative marketing strategies, and this study lays the groundwork for further investigation into the antecedents and consequences of prescription drug brand personality. Branding Brand personality Pharmaceutical marketing Scale development An executive...