...Yitong Wang; Kudzai Sauka; Frederik Bungaran Ishak Situmeang Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism...

... of key livestream commerce factors – perceived expertise of live streamers and perceived interaction during live streaming – on audience trust, a critical determinant of purchase intentions. Design/methodology/approach A survey was conducted among livestream shoppers on Taobao. A sample of 313...

...Giulia Pavone; Kathleen Desveaud Purpose This study aims to examine users’ perceptions of gendered artificial intelligence (AI) interfaces in the context of autonomous vehicles (AVs). It focuses on the gendered effects of social presence, warmth and competence on trust and introduces...

...Carsten D. Schultz Purpose Health and fitness influencers who directly affect one’s well-being through their messages create situations of vulnerability that require trust. To understand the various dimensions of trust, this study integrated a typology of trust into source credibility theory...

...Pooja Goel; Aashish Garg Purpose This study aims to understand the relationship among the anthropomorphic features, perceived authenticity on customer engagement and electronic word of mouth using the integration of realism and trust theory in the context of virtual influencers (VI). This research...

...Sylvia Chan-Olmsted; Huan Chen; Hyehyun Julia Kim Purpose Drawing on the personalization–privacy paradox and guided by means–end analysis, this study explores how consumers balance their concerns for privacy and the benefits of smart home device personalization and the role that trust plays...

... posits that promised impact evidence is an antecedent of advertising trust, purchase intention, advertising credibility and persuasive and selling intent. Originality/value This study positioned the promised impact evidence scale against the theoretical underpinnings of the persuasion knowledge model...

...Brittany Beck; Melanie Moore Koskie; William Locander Purpose This study aims to contribute to the ongoing discussion of how consumers approach shopping directly via social media by explicating decisions related to trust on social media and how various types of electronic word of mouth (eWOM...

...Saptarshi Bhattacharya; Rajendra Prasad Sharma; Ashish Gupta Purpose Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has established the country of origin (COO) as a trust...

... marketing outcomes, such as overall satisfaction, trust and commitment. Design/methodology/approach Data were collected from 1,093 millennial consumers across three university campuses. Findings Results indicate that gratitude is a mediating mechanism that can explain the relationship between young...

... involvement (Willis and Todorov, 2006). Dwane H. Dean can be contacted at: dhdean@frostburg.edu 10 09 2018 31 03 2019 18 07 2019 06 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Trust Corporate social...

... Publishing Limited Licensed re-use rights only Consumer behaviour Decision-making Trust Consumer-generated reviews Incetivized reviews Consumers who contribute review content typically do so to help the product provider, to help others, to share their level of expertise, and to self-enhance...

...-purchasing frequency, generalized trust in people (Glaeser et al., 2000), trust in groups of institutions that are responsible for food (Roosen et al., 2015 ; Muringai et al., 2017), myths of nature (Steg and Sievers, 2000) and knowledge variables have also been found to influence...

...Vicki Blakney Eveland; Tammy Neal Crutchfield; Ania Izabela Rynarzewska Purpose This paper aims to address the complex nature of social performance (CSP/CSR) in building a trust-based consumer relationship. The relative and aggregate influence of corporate functional performance, corporate social...

...Christoph Mittendorf Purpose This paper aims to focus on online hospitality platforms in the collaborative consumption environment. In particular, this paper investigates the impact of trust on the obtainers’ intentions to “inquire about accommodations” and to “request a booking” on Airbnb.com...

...Cleopatra Veloutsou Purpose – This paper aims to examine whether the strength of positive brand relationship can either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate the link between these variables. Existing research has established that trust...

...Paul Edwin Ketelaar; Ruben Konig; Edith G. Smit; Helge Thorbjørnsen Purpose – This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance. Design/methodology/approach – A survey of 4,984 participants from the USA, the UK...

... trust and brand commitment). Design/methodology/approach The conceptual model and associated hypotheses are tested with a sample of 1,505 consumers. Data were analysed through partial least squares structural equation modelling. Findings The results demonstrate strong relationships between...

... reference points, leading to more unfairness perceptions. CRM Dark sides Advantaged Disadvantaged Fairness perceptions Customer relationship management Marketing Trust Disadvantaged groups At the centre of equity theory in job motivation is the “underpay-overpay” framework (Adams...

... : Portfolio   2009 . 274 pp. , ISBN: 978‐1‐59184‐267‐5   $25.95 (hardback) © Emerald Group Publishing Limited 2011 --> Advertising Brand Fragmentation Global marketplace Handselling Internet Microniches Trust There is no doubt that highly advanced technology, especially...