... natural object) both act as primes and imbue specific product value perceptions, which subsequently influence willingness to pay a premium price when products have not been used by or are unfamiliar to consumers. Design/methodology/approach Two between-subjects experiments were conducted...

... identify two segments of rice consumers: one group of consumers who are sensitive to price and the other group who are sensitive to environmental issues. The individual characteristics are reflected in the choices of production methods and in the willingness to pay for environmentally beneficial outcomes...

... alignment by ultimately showing a change in packaging alignment affects consumers’ willingness to pay. Importantly, this effect is mediated by utilitarian value perception. Originality/value This paper importantly contributes to research on packaging design of organic food products. Specifically...

... boosted the willingness to pay. This effect did not result from mortality salience, which suggests that this research is a unique contribution beyond works rooted in Terror Management Theory. This effect was mediated through positive product thoughts. Originality/value There has long been an imbalance...

... (emotional intelligence [EI]), outcomes (customer loyalty, willingness to pay and word of mouth [WOM] intentions) and influences (openness to experience) of TCE are integrated. The research contributes to the theoretical debate regarding ability-based and self-reported EI measures by examining...

... (n = 12,113) from their 2012 household panel survey. A two-step structural equation modeling approach was applied to test both the measurement and the structural model. Findings – Willingness to pay (WTP) was the strongest predictor of green purchasing behavior, followed by personal norms...

... (USA and Peru) in the shoe industry. Findings The results demonstrate that some CSR initiatives, such as companies' environmental commitments, along with some CA, such as product quality, significantly explain the nature of consumer responses and a trade‐off effect on consumers' willingness to pay...

... willingness to pay and the actual price paid was wide. Research limitations/implications The study was restricted to the investigation of one type of product. The model should be tested with a number of products that are purchased on a regular basis. Practical implications Given the wide disparity...

...Jung E. Ha‐Brookshire; Pamela S. Norum Purpose This study seeks to investigate significant factors influencing consumers' willingness to pay a premium for three different socially responsible products – organic cotton, sustainable cotton, and US‐grown cotton shirts. Design/methodology/approach...