... of wellness tourism motivation on trust, satisfaction, and tourist citizenship behaviors (TCB). Design/methodology/approach Data were collected from 400 international tourists who used wellness tourism services in Thailand through paper-based questionnaires and were analyzed using partial least squares...

.... The research examines (1) the role of sports fans' engagement in determining perceptions of sports clubs and sports celebrities, (2) the subsequent influence of these perceptions on the overall image of Spain as a tourism destination, (3) the effect of destination image on trust and loyalty toward the country...

...Suja Chaulagain; Zhenxian Piao; Melissa Farboudi; Juhee Kang Purpose By proposing and testing a trust-risk-attitude-behavior framework, this research aimed to examine the relationships between trust, perceived risk, attitude toward medical hotels, and intention to accommodate at a medical hotel...

... integrates the Artificially Intelligent Device Use Acceptance (AIDUA) model and Expectation Confirmation Theory (ECT). Structural equation modelling (SEM) was employed to test the hypothesised relationships between trust, satisfaction and behavioural outcomes. Findings The results reveal that outcome...

...Safdar Khan; Mohd Azhar; Sana Azeem Purpose This study uncovers the determinants affecting hotel booking intentions in the Trivago’s information ecosystem. For this purpose, the information adoption model and the theory of planned behavior were integrated with additional constructs viz., trust (TR...

... (UTAUT). In addition to core constructs – performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) – the model incorporates trust (TR), hedonic motivation (HM), anthropomorphism (ATMP) and perceived risk (PR). It further examines personal innovativeness...

... of technology” (UTAUT) by integrating additional constructs: “perceived cyber risk” (PCR), “trust” (TR), “personal innovativeness in IT” (PIT) and “hedonic motivation” (HM). Design/methodology/approach A quantitative research methodology was employed, utilizing data gathered through an online survey...

...Safdar Khan; Sujood; Asad Rehman; Ramzi Al Rousan Purpose The aim of this paper is to explore how information shared by SMIs affects consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in conjunction with trust and EWOM. Design/methodology/approach This paper...

... corporate social responsibility (CSR), personalization, brand identity, and trust as antecedents for customer loyalty in full-service hotels. The study developed models for the overall sample and each generational cohort. Part 2 explored generational preferences regarding commonly offered hotel loyalty...

...Sujood; Naseem Bano; Samiha Siddiqui Purpose This study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the use...

..., affective and conative dimensions. Results also revealed slight differences between the local and global brands in terms of brand cocreation's influence on brand trust and loyalty. Research limitations/implications The study is conducted with a limited number of customers of two cafés in a city...

...George Oppong Appiagyei Ampong; Aidatu Abubakari; Majeed Mohammed; Esther Theresa Appaw-Agbola; John Agyekum Addae; Kwame Simpe Ofori Purpose The study sought to assess the nexus between components of perceived justice and satisfaction, trust and loyalty with service recovery. Design...

... companies can effectively influence customers' patronage behaviors by leveraging overall customers' CSR perception, trust and commitment. Design/methodology/approach For this purpose, an online survey is conducted among hotel customers in the USA. Partial least squares–structural equation modeling...

...Sajjida Reza; Muhammad Shujaat Mubarik; Navaz Naghavi; Raja Rub Nawaz Purpose This study examines the outsourcing criteria prevalent in the Hotel industry of Pakistan. In doing so, the study investigates the role of trust in the association between relationship marketing dimensions—communication...

..., the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment...