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Purpose

The purpose of this paper is to offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions and connect their different characteristics.

Design/methodology/approach

The paper takes a critical review of the relevant literature, 28 contributions being identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real‐world examples.

Findings

There is no unanimous and rigorous definition of solutions, but rather a number of often broad and generic descriptions that could be applied to a wide array of different offerings, if not generically.

Research limitations/implications

The sample of subject‐specific contributions to the literature may not have been sufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.

Originality/value

This structured and critical review contributes to the literature on services and solutions, by developing a conceptual framework as a basis for future studies and current management strategy.

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