Issues

Book Review

Marketing: Broadening the Horizons

Barry J. Babin
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Call for papers

Research and practice in marketing, human resources and operations management in services – perspectives from Asia

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Purchased business services influence downstream supply chain members

Darline Vandaele; Paul Gemmel
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An empirical investigation of consumer control factors on intention to use selected self‐service technologies

Adesegun Oyedele; Penny M. Simpson
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Self‐service technology and online financial service choice

Xin Ding; Rohit Verma; Zafar Iqbal
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Effects of price promotions on the perceived price

Sara Campo; María J. Yagüe
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Assessing the market valuation of e‐service initiatives

Jiun‐Sheng Chris Lin; Woan‐Yuh Jang; Kuan‐Jiun Chen
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