Issues

Special Issue: Perspectives from Asia. Guest Editors: Jochen Wirtz, Robert Johnston, Khoe Sin Seow

Guest editorial

Guest editorial

Jochen Wirtz; Robert Johnston; Christopher Khoe Sin Seow
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Book Review

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Javier Reynoso
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Buyer satisfaction and loyalty intention in online auctions: Online auction web site versus online auction seller

Jyh‐Shen Chiou; Lei‐Yu Wu; Yi‐Ping Sung
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HIV‐infected employees in the Asian hospitality industry

Matthew H.T. Yap; Elizabeth M. Ineson
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Keeping talents for advancing service firms in Asia

Connie Zheng
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Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study

Mark S. Rosenbaum; IpKin Anthony Wong
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Internal branding to influence employees' brand promise delivery: a case study in Thailand

Khanyapuss Punjaisri; Alan Wilson; Heiner Evanschitzky
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