Issues

Special Issue: The Naples Forum on Service What's Ahead inService. Guest Editors: Evert Gummesson, Cristina Mele, Francesco Polese

Guest editorial

The Naples Forum on Service: what’s ahead in service?

Evert Gummesson; Cristina Mele; Francesco Polese
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Practices and experiences: challenges and opportunities for value research

Anu Helkkula; Carol Kelleher; Minna Pihlström
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The emergence of the new service marketing: Nordic School perspectives

Evert Gummesson; Christian Grönroos
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Value co‐creation and university teaching quality: Consequences for the European Higher Education Area (EHEA)

Montserrat Díaz‐Méndez; Evert Gummesson
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Viable service systems and decision making in service management

Ralph Badinelli; Sergio Barile; Irene Ng; Francesco Polese; Marialuisa Saviano; Primiano Di Nauta
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Co‐creating customer‐focused solutions within business networks: a service perspective

Taru Hakanen; Elina Jaakkola
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“Five Co‐s” in innovating: a practice‐based view

Tiziana Russo‐Spena; Cristina Mele
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