Issues

Special Issue: Innovative Service Perspectives. Guest Editors: Dr Tore Martin Strandvik, Dr Kristina Heinonen, Dr Maria Holmlund

Stimulating innovative service research

Kristina Heinonen; Maria Holmlund; Tore Strandvik
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From service for free to service for fee: business model innovation in manufacturing firms

Lars Witell; Martin Löfgren
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Social layers of customer-to-customer value co-creation

Ivana Rihova; Dimitrios Buhalis; Miguel Moital; Mary Beth Gouthro
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Diagnosing service brand strength: customer-dominant brand relationship mapping

Tore Martin Strandvik; Kristina Heinonen
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Customer activity in service

Karl-Jacob Mickelsson
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An agenda for service research at the base of the pyramid

Heiko Gebauer; Javier Reynoso
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Understanding participation in company social networks

Carla Sofia Martins; Lia Patrício
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