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Keywords: Brand equity
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Journal Articles
Jochen Wirtz, Anouk den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris van de Klundert, Zeynep Gurhan Canli, Jay Kandampully
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 223–244.
Published: 14 June 2013
... Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding The dramatic change that has taken place in our societies and in our economies since...
