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Keywords: Communicating value
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (4): 618–639.
Published: 21 August 2017
... ; Sweeney et al., 2015). Value proposition Marketing communications Value creation Communicating value Customer resource integration Recent advances in marketing and service research such as service-dominant logic (Vargo and Lusch, 2004, 2016) and service logic (Grönroos...
