... uncovered a relationship between market share and consumer behavior referred to as “double jeopardy.” In essence, double jeopardy argues that smaller market share brands have two disadvantages relative to their larger competitors: they have fewer buyers, and fewer of their buyers are loyal, and as a result...

... squares analysis of cross‐sectional information indicated relative market share and revenue per employee were statistically significant components of profitability in this sector. States that focus on these factors may lend direction to the management of services, especially at the strategic level...