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Keywords: Millenials
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Journal Articles
Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 245–267.
Published: 14 June 2013
.... Originality/value This paper provides a conceptual framework for considering the antecedents and consequences of Generation Y's social media usage. It identifies unanswered questions about Generation Y's use of social media, as well as practical insights for managers. Generation Y Millenials Social...
