... approved and applauded by Morris B. Holbrook, one of the founding fathers of value research. Value Customer value Value creation Perceived value More than 30 years ago, Zeithaml (1988) laid the foundations of one of the most universally accepted definitions of customer value as a trade...

...Dahlia El-Manstrly Purpose – The purpose of this paper is to examine the moderator effects of switching costs, classified by type (relational, procedural, and financial) and direction (positive and negative), on the relationships between customer-perceived value, trust, and loyalty. Design...