... Acquisition Business model Customer orientation Integration Servitisation Stakeholder Servitisation, the transformation of firms from a product to a customer orientation and service business model, continues to be a popular strategy for firms aiming to enhance the value of their offerings...

... key hospitality service experience stakeholders, articulates potential tensions among them, and discusses possible strategies to achieve a shared stakeholder understanding that is necessary to enhance the hospitality service experience. The intention is to achieve a better and more informed alignment...