Keywords: Strategy
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Service Management (2014) 25 (2): 195–212.
Published: 14 April 2014
..., we first need to explore the current perceptions of marketing and its role in strategy formation from a firm's point-of-view. We interviewed 25 chief executive officers (CEOs) of service firms to address this need. Based on our findings we conclude that marketing, while seen as an enabling...
Journal Articles
Journal of Service Management (2013) 24 (1): 25–44.
Published: 08 March 2013
...Bo Edvardsson; Thomas Meiren; Adrienne Schäfer; Lars Witell Purpose The aim of this study is to investigate the role of key strategic factors in new service development (NSD). In particular, the role of service development strategy, a formalised development process, integrated development teams...
Journal Articles
International Journal of Service Industry Management (2003) 14 (2): 160–172.
Published: 01 May 2003
... in the context of a manufacturing firm, and successful strategies to navigate the transition. Analysis of qualitative data suggests that the transition involves a deliberate developmental process to build capabilities as firms shift the nature of the relationship with the product end‐users and the focus...
Journal Articles
International Journal of Service Industry Management (2002) 13 (3): 263–285.
Published: 01 August 2002
...Daniel Arias Aranda The relationship between strategy and firm size has been broadly considered and studied in strategic management literature. However, this topic has not been paid as much attention in the operations management field in manufacturing studies. The aim of this study is to analyse...
Journal Articles
International Journal of Service Industry Management (2001) 12 (5): 451–475.
Published: 01 December 2001
... or cultural).The paper reviews the benefits and costs associated with service maneuvers and discusses their interplay with the typology. A collaborative option is proposed as an original strategy for supporting the challenging process of implementing a service maneuver, and the costs of running this option...
Journal Articles
Journal Articles
International Journal of Service Industry Management (1996) 7 (4): 43–57.
Published: 01 October 1996
.... The manager of a service organization can no longer ignore international competition in services, especially the globalization of back‐room operations. Service managers need a framework in which to develop a global service strategy. Addresses two questions which managers face when developing a global service...
Journal Articles
International Journal of Service Industry Management (1996) 7 (3): 6–16.
Published: 01 August 1996
...Gregory B. Vit States that the financial services industry application of mainstream strategy literature gives ample consideration to an organization’s task and technical environment. Points out, however, that this level of analysis does not deal explicitly with the larger “institutional” context...
Journal Articles
International Journal of Service Industry Management (1994) 5 (4): 39–52.
Published: 01 October 1994
... be established through the strategy formulation process and are likely to vary, quite logically, according to market choices and operations process characteristics. © MCB UP Limited 1994 Classification Customer satisfaction Market segmentation Operations management Performance measurement Service...
Journal Articles

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