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Keywords: Valence
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (3): 491–516.
Published: 01 February 2018
...Loic Pengtao Li; Biljana Juric; Roderick J. Brodie Purpose Valence is one of the key dimensions underlying actor engagement, yet there is limited research to provide a comprehensive understanding of the concept. The purpose of this paper is to conceptualise engagement valence in actor networks...
