... that supports their engagement in value cocreation and helps them access support. In turn, providers engage with user data generated through forum use and other sources to influence changes to forum institutions. By analysing a dataset of user interviews, value outcomes realised for forum users are identified...

... the idea of firms managing, influencing and controlling entire activity systems. Design/methodology/approach The study traces the evolution of different approaches to business models and assesses theories that explain value cocreation and systemic value capture to develop a new business model logic...

... only The purpose of this paper is to understand value cocreation in service ecosystems from a multilevel perspective, uncovering value cocreation factors and outcomes at the micro, meso, and macro levels. The nature of the ecosystem is changed in every instance of resource integration...

... on a frustrating site, s/he is unlikely to do so again. Most likely, the result is a reduced customer loyalty. Nicola E. Stokburger-Sauer can be contacted at: nicola.stokburger-sauer@uibk.ac.at © Emerald Group Publishing Limited 2016 Customer loyalty Value cocreation Coproduction paradox...